See how I reshaped funding access at Musa Ventures
As Chief Product Officer at Musa Ventures, I led the design and implementation of a venture platform that addressed critical inefficiencies in emerging markets, including limited SME funding access, data scarcity for investors, and outdated due diligence processes. By introducing new digital funding models, streamlining due diligence through data-driven insights, and improving accessibility, I enabled more transparent, efficient, and scalable investment pathways.
Client
Musa Ventures
DELIVERABLES
Product Strategy · Executive Leadership · Data & AI Product Development · User Research · Experience & Strategic Design · Customer Journey Mapping · Wireframing · MVP Development · Data Visualisation · Venture Advisory · Emerging Markets Strategy · Growth Enablement
Year
2022-2025
Role
Chief Product Officer
As Chief Product Officer at Musa Ventures, I was accountable for defining and delivering Musa’s end-to-end product vision, transforming a complex ecosystem into a seamless, scalable digital platform that empowers founders to secure funding and equips investors with data-driven insights to source and scale high-potential ventures.
At the heart of Musa’s innovation is its Intelligent Venture Assessment Platform, powered by a proprietary Venture Health Assessment Tool. This tool benchmarks startups against 12 pillars, from market viability and operational capacity to intellectual property and financial resilience, equipping founders with a clear roadmap for investment readiness and enabling investors to identify and scale high-potential ventures with greater confidence and speed.
My responsibilities included:
Strategic Product Leadership: Defined Musa’s product strategy, value proposition, and market positioning, aligning business objectives with user needs and market trends.
Cross-Functional Leadership: Directed and coordinated external design and development teams across multiple geographies, ensuring consistent execution and rapid iteration.Data-Driven Innovation: Led the design and implementation of advanced data visualisations and AI-driven analytics, turning opaque venture metrics into transparent, actionable insights for investors.
Customer-Centric Design: Architected the end-to-end customer journey and supporting systems to create an intuitive experience that drives engagement and trust.
Growth Enablement: Developed lead-generation tools and go-to-market assets to scale platform adoption among founders and investors.
Key achievements include:
Ethnographic Research & Market Validation: Led extensive research across Australia, Asia-Pacific, and the U.S., revealing critical barriers faced by underrepresented founders and gaps in how investors assess emerging-market ventures.
MVP Design & Launch: Converted research insights into detailed customer journeys, service blueprints, wireframes, and data visualisations. Successfully launched an MVP that underwent rigorous testing with both founders and investors, resulting in a robust, market-aligned product.
AI-Powered Intelligence: Integrated machine learning and AI features to automate data collection, deliver real-time insights, and provide tailored recommendations for both investors and startups.
Macroeconomic Contextualisation: Designed a macroeconomic data analysis tool enabling investors to assess systemic risks and market opportunities across diverse regions, improving investment confidence in emerging markets.
Recognition & Market Traction: Under my product leadership, Musa earned prestigious awards such as the Global Gold Award and the Women Leading Tech Award, and secured backing from the Techstars x J.P. Morgan Accelerator. Musa is now scaling globally, driven by a vision to fund 10,000 diverse founders and establish a new standard for objective, data-driven venture screening.
Read more about how Musa Ventures is levelling the venture capital playing field:
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