Restoring community and value at TitanDAO

In mid-2021 the TITAN token (originally part of Iron Finance) collapsed from about $64 to effectively $0 in a single day. Iron Finance described this event as “the world’s first large-scale crypto bank run”. Shark Tank investor Mark Cuban, who had briefly endorsed TITAN, tweeted that he “got hit like everyone else”. In response, TitanDAO launched a community movement determined to rescue and reinvent TITAN as a deflationary, community-owned asset, restoring trust through new governance, utility and deflation mechanisms.

TITAN Galactic Gods
TITAN launched Galactic Gods, its own Metaverse concept referred to as Titanverse which drove a 5,500% increase in TITAN’s token value (equivalent to a 55x rise).

As Co-Founder and Experience Design Lead, I directed the strategic repositioning of TITAN as a community-driven asset. I led efforts to rebuild trust and confidence through transparent communication and compelling storytelling that reframed TITAN’s narrative and value proposition.

I expanded TITAN’s real-world and virtual utility by designing new use cases for the token, including integrations into Web3 and Metaverse experiences. I reimagined Titan’s brand identity and visual language to resonate with emerging crypto audiences, overseeing creative direction across digital channels, community platforms, and immersive 3D environments.

I designed and implemented innovative community engagement strategies, growing TitanDAO’s online communities more than tenfold and fostering meaningful participation and ownership through virtual events, NFT drops, and governance initiatives.

The TITAN Swimwear NFT collection.
TITAN was the first brand to launch a NFT swimwear collection.

This collection positioned TITAN as a global powerhouse crypto community coin. Each piece of the collection was physically handmade by Australian fashion designer Steven Fleeming using luxury fabrics including gold. The TITAN swimwear promotion campaign was very lighthearted and fun, like all the memes created by the TITAN community. However, more than just a crypto summer meme celebration, the collection was highly innovative and explored new possibilities of merging physical and digital experiences on future metaverses, including Titanverse.

On the technical side, I collaborated closely with developers and smart contract engineers to define tokenomics models that supported sustainable growth and incentivized behaviors aligned with Titan’s long-term objectives.

By leveraging emerging technologies in Web3 and the Metaverse, I delivered measurable business outcomes, including significant increases in community size, a successful NFT fundraising campaign, and a substantial rebound in TITAN’s token value, reflecting renewed investor confidence and ecosystem resilience.

• Revitalized Community Engagement:
  Designed and executed initiatives that grew TitanDAO’s Discord and Telegram communities from 2,000 to over 20,000 members—a tenfold increase. This surge in participation laid a stronger foundation for community ownership, governance, and token resilience.
  
  

• Secured New Funding via NFTs:
  Conceptualized and launched a successful NFT campaign that raised $250,000 in fresh capital. Beyond revenue, the initiative created unique digital collectibles that deepened community engagement and reinforced the brand’s value proposition
  
  

• Achieved Substantial Token Value Growth:
  Implemented strategic programs and ecosystem enhancements that drove a 5,500% increase in TITAN’s token value (equivalent to a 55x rise). This performance reflected renewed investor confidence and market momentum.

>> Yahoo Finance: TITAN, From the First Crypto Bank Run to a Bustling Meme Coin Community