From hacking Commodore computers in the ’80s to leading global initiatives for Honda, Salesforce, and Google, I have spent over two decades at the intersection of creativity, strategy, and technology.

As an Experience & Strategic Design Director, I specialise in transforming complex challenges into scalable, human-centred solutions that reshape how millions of people interact with brands and technology. My work spans digital transformation, AI, IoT, and experiential design, blending visionary thinking with hands-on delivery.

Beyond industry, I lecture at universities and advise on emerging technologies. My goal is to push technological boundaries while building inclusive, connected communities, delivering measurable impact at global scale.